direct sales

LNB GROVE: THE CONTINUING TRANSITION OF A SPLIT OPERATION
Tropical fruit grower, Marc Ellenby, in Homestead, FL has conventional and organic groves. He maintains separate properties, separate records and separate packing facilities. After 35 years of production, two of his children are now working with him and he’s looking to diversify his marketing and slowly transition crops to organic production. His unique position and perspective should not be missed!

LNB Grove: The Continuing Transition of a Split Operation

Tags: bite by bite, direct sales, first generation farmer, grove, specialty crops, three year transition, transition, tropical fruit, wholesale

GROWERS’ PERSPECTIVES
What value do growers see in being certified organic? Hear directly from a range seasoned organic farmers about the gamut of benefits.

Growers’ Perspectives

Tags: bite by bite, business planning, consumer demand, direct sales, effective communication, market opportunities, mother load, recordkeeping, research, simplicity

MARKETING OPPORTUNITIES WITH ORGANIC CERTIFICATION
A spectrum of organic growers shares their perspectives on how organic certification has presented market opportunities for their businesses.

Marketing Opportunities with Organic Certification

Tags: bite by bite, consumer demand, direct sales, growing sector, price setting, quality product, wholesale

CONSUMERS’ PERSPECTIVES What do consumers care about when shopping for produce for their families? Hear directly from some who buy direct.

Consumers’ Perspectives

Tags: bite by bite, direct sales, value

HUNTER FARMS
Third generation farmer, Chad Hunter’s family has been able to hold on to the 1,000 acres that his grandfather bought following his years as a sharecropper. Now, Chad is revolutionizing the farm with his father to raise grass-fed organic beef for direct sales in Jakin, GA.

Hunter Farms

Tags: beef, cowboys, direct sales, paper, ranch, restaurants, spreadsheets, third generation farmer

FROG SONG ORGANICS
Growing for direct market in Hawthorne, FL, John Bitter and Amy van Scoik have developed a highly sophisticated recordkeeping system. Utilizing Google Forms, Google spreadsheets, their own unique programming code and other electronic systems, they have created tools to be able to know the cost of production of each crop at each phase of production. With an eye toward long-term sustainability and viability of the farm, their recordkeeping system is integral to their success.

Frog Song Organics

Tags: computer, CSA farm, customized code, direct sales, Google Forms, Google Sheets, mixed vegetables, phones, tablets, technology